Waitlist open Launching

Squish. Squeeze.
Smile.

Super-soft, slow-rising friends for every hand and every feeling. Safety tested, mess-free and made to last. Join the waitlist for 48-hour early access and 20% off your first order.

Launching in

“Anyone should be able to fiddle.”

How two fiddle-loving kids started Squish

Meet Amaaya and Sasha — two kids who ADORE fiddling. They started Squish so that everyone can have something to squeeze, including neurodivergent children and children with SEND.

Our story
Squish founders Amaaya (Amy) and Sasha pulling silly faces, arms stretched out wide.
Amaaya & Sasha, founders

How it works

Join. Share. Squish first.

The more friends you invite, the sooner you get to squish โ€” and the more rewards you unlock.

  1. 1

    Save your place

    A grown-up pops in their email address, and your place in the queue is saved straight away.

  2. 2

    Share your link

    Every friend who joins and confirms moves you up 25 places.

  3. 3

    Unlock rewards

    From jumping the queue to a free Marshmallow Cloud.

Sneak peek

Meet the founding Squad

Two friends are ready to squish. A third is hiding. Can you help us find it?

Squish zone

Go on, give it a squish.

Press and hold, then let go and watch the slow, satisfying rise. Can you beat your longest squeeze? Challenge a friend, a sibling or a grown-up.

0squishes
โ€”longest squeeze

Press & hold

For grown-ups

Made for kids. Checked by grown-ups.

Squish was started by two children who love to fiddle. It's built around the things parents, carers, teachers and grandparents worry about most in children's toys.

Honest answers

Every grown-up question, answered.

Got another question? Email and a member of our team will reply within one working day.

Founding families

Why join now?

    Waitlist FAQ

    The small print, made simple

    More answers in our Help Centre.